Digital Marketing Officer

Overview

We are Situ.

We are an award-winning global supplier of serviced accommodation working with a portfolio of large international corporate clients. We focus on delivering a blended booking experience through the perfect combination of people, product, and technology.

Due to rapid expansion, we have an exciting opportunity to join our world-class team of sales professionals with a culture of success where targets are regularly exceeded, and the highest levels of customer care are delivered. Full training and ongoing development will be provided so this is a fantastic opportunity for someone who Is looking to progress their career as a HR Administrator.

If you have a collaborative work ethic, positive outlook, and high levels of motivation and are looking for an exciting new opportunity then we would love to hear from you.

 

Job purpose

Join an award-winning marketing team! If you are looking for a challenging marketing career that creates a  perfect mix of data-driven creative decisions, then we’d love to see your application. 

Situ are looking for an enthusiastic Digital Marketing Officer to join our dynamic in-house marketing team. This is a unique opportunity to build a strong digital presence, master content marketing and achieve great outcomes with well-formed digital strategies, SEO and PPC activities and lead generation.

You will be driving day-to-day marketing activities, such as website optimisation, data analysis, market research and ROI analysis.

This is a perfect opportunity for a person who is passionate about digital marketing and also loves working in creative ways, content strategies, content marketing and delivering 360 digital experience to our clients. 

 

Key responsibilities

 

  • Create digital content strategies and expand presence on all digital channels
  • Closely work with the marketing manager to create comprehensive SEO strategies for both on and off-page activities.
  • Maximise Situ’s brand exposure.
  • Develop creative ways to activate campaigns, inline with the wider Marketing strategy.
  • Actively generate leads and opportunities.
  • Implementing SEO strategies, monitoring lead generation and ROI.
  • Planning and implementing the best practice link-building campaigns and raising the website's backlink portfolio and creating meaningful digital links to drive traffic.
  • Supervising digital executive and copywriters team to create SEO optimised content.
  • Planning and running paid search, PPC and display campaigns.
  • Leasing with the third-party web agencies ensuring conversion-focused UX/UI implementation.
  • Working with tech and third-party agencies and ensuring technical SEO optimisation of the website and bug fixes.
  • Generating reports on web performance, lead generation, ROI etc.

 

Key Qualifications and Requirments

  • At least 2 years of experience in a digital marketing role.
  • Travel or hospitality experience is preferable but not essential.
  • Knowledge of creative content strategies.
  • Excellent knowledge of SEO best practices.
  • Good knowledge of paid search and other digital advertising strategies.
  • Good knowledge of UX/UI trends and best practices.
  • Proficient in Google-based web tools, such as Google Analytics, GSC and Google Ads.
  • Excellent knowledge of SEO and related tools such as Semrush, Screamingfrog, Moz etc.
  • Good analytical skills and commercially minded outlook.
  • A positive attitude and can-do approach are a must.
  • Strong attention to detail and good organisation and planning skills.
  • Ability to multitask.
  • A true team player with strong communication skills.
  • Strong understanding of modern marketing techniques.

 

Benefits of working at Situ

  • 28 days holiday a year (including bank holidays) pro-rata, increasing with length of service.
  • Workplace pension - employer contribution increasing with length of service.
  • Subscription to online benefits and discount package.
  • Regular nights out and invites to Company events.
  • Being part of the dynamic and fast-growing alternative accommodation industry.
  • Private Health Insurance.
  • Company bonus scheme.
  • Two 'reset' days per annum.
  • Additional day off for your birthday.
  • A friendly bunch of people to work with!

To become a valued part of our dynamic and friendly team please download the application formfill it in and send it with your covering letter to [email protected]

Job title: Digital Marketing Officer
Department: Marketing
Basic salary: Competitive salary and benefits

Start date: Immediate
Core hours: Monday – Friday 8:45 am - 5:30 pm

Location: Office based with the option to adopt a hybrid working pattern upon completion of a successful probationary period

Situ Head Office:
Unit 3, Ulysses House,
Ulysses Park, Heron Road, Exeter EX2 7PH

Web: www.staysitu.com.

Our team is here to help, 24/7

Contact Situ