{"id":16790,"date":"2025-10-28T08:30:00","date_gmt":"2025-10-28T08:30:00","guid":{"rendered":"https:\/\/www.staysitu.com\/blog\/?p=16790"},"modified":"2025-11-19T12:40:09","modified_gmt":"2025-11-19T12:40:09","slug":"who-stays-where-and-for-how-long-mind-the-gap-white-paper-insights-series","status":"publish","type":"post","link":"https:\/\/www.staysitu.com\/blog\/who-stays-where-and-for-how-long-mind-the-gap-white-paper-insights-series\/","title":{"rendered":"Who stays where \u2013\u202fand for how long? |\u202fMind the Gap White Paper Insights Series"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"300\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/mind-the-gap-blog-2-header-1024x300.png\" alt=\"Blog title above 4 images of people\" class=\"wp-image-16796 lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/mind-the-gap-blog-2-header-1024x300.png 1024w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/mind-the-gap-blog-2-header-300x88.png 300w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/mind-the-gap-blog-2-header-768x225.png 768w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/mind-the-gap-blog-2-header.png 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/300;\" \/><\/figure>\n\n\n\n<p>This blog series will delve further into the findings of the white paper and will also consider some wider questions. It is hoped that these insights will be useful in throwing some light on the evolving needs and preferences of an increasingly multigenerational travelling workforce.\u202f&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.staysitu.com\/blog\/mind-the-gap-white-paper-generational-travel-differences\/\">Situ recently published a white paper<\/a>,\u202f<strong><em>Mind the Gap: Generational\u202fanalysis of\u202fthe\u202faccommodation\u202frequirements and behaviours of today\u2019s business travellers<\/em><\/strong><em>.\u202f<\/em>The paper<em>\u202f<\/em>presented\u202fthe key results of\u202fa\u202fcombined\u202fresearch study\u202fcomprised\u202fa survey conducted by <a href=\"https:\/\/yougov.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouGov<\/a><sup>1<\/sup>\u202fand a series of interviews with\u202fsenior corporate travel managers and specialists.\u202fIt\u202fexplored\u202fthe increasingly diverse expectations, behaviours, and preferences across four generational cohorts of business travellers: Gen Z, Millennials, Gen X, and Baby Boomers.\u202f<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"363\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/Generational-split-graph-situ-white-paper-1024x363.png\" alt=\"Graph showing the generation splits analysed in Situ's white paper study\" class=\"wp-image-16797 lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/Generational-split-graph-situ-white-paper-1024x363.png 1024w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/Generational-split-graph-situ-white-paper-300x106.png 300w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/Generational-split-graph-situ-white-paper-768x272.png 768w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/Generational-split-graph-situ-white-paper.png 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/363;\" \/><\/figure>\n\n\n\n<p>This post, part of Situ\u2019s White Paper\u202fInsights Series,\u202ffocuses\u202fon two\u202fresearch\u202fquestions that aimed to\u202fdiscover\u202fwhere\u202ftravellers of different\u202fages are staying\u202fin urban,\u202fsuburban\u202for rural\/ remote areas; and what type of accommodation they stay in when they travel.\u202f\u202f&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"680\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/white-paper-webinar-mind-the-gap-1024x680.jpeg\" alt=\"Webinar speakers\" class=\"wp-image-16786 size-full lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/white-paper-webinar-mind-the-gap-1024x680.jpeg 1024w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/white-paper-webinar-mind-the-gap-300x199.jpeg 300w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/white-paper-webinar-mind-the-gap-768x510.jpeg 768w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/white-paper-webinar-mind-the-gap.jpeg 1100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/680;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\"><strong>Want to learn more? We hosted a webinar that delved into the key insights we uncovered in the white paper \u2013 with some of our interviewees as guests.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.staysitu.com\/about-situ\/resources\/mind-the-gap-white-paper-generational-shifts-shaping-business-travel\">Watch now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where are business travellers staying, and for how\u202flong?<\/strong><\/h2>\n\n\n\n<p>The\u202fsurvey\u202fquestion,\u202f<strong>\u2018Where are you staying, and for how\u202flong?\u2019<\/strong>\u202faimed\u202fto\u202funderstand\u202fwhether the four generations of business travellers were showing different patterns of travel to urban,\u202frural\/\u202fremote\u202fand suburban areas and why this\u202fmight\u202fbe.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Key finding:<\/strong>\u202fOverall, the survey was consistent with known trends, with all ages travelling most to urban centres for short stays of between 1\u20133 nights.\u202fThe data suggests that younger generations may be sent\u202foutside cities,\u202fwith\u202fGen Z and Millennial travellers taking longer trips when it comes to suburban and remote\/ rural areas\u202fcompared\u202fto older generations \u2013\u202fthis could be interpreted\u202fas consistent with more senior staff delegating\u202flonger assignments\u202ffrom above.\u202f\u202f&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Urban:\u202f\u202f&nbsp;<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All generations stay for between 1\u20133 nights\u202fin urban areas\u202ffar more for than any other length of time:\u202f<strong>60%\u202f<\/strong>of Gen Z,\u202f<strong>60%<\/strong>\u202fof Millennials,\u202f<strong>55%<\/strong>\u202fof Gen X, and\u202f<strong>39%<\/strong>\u202fof Baby Boomers.\u202f&nbsp;<\/li>\n\n\n\n<li>There is a spike in Gen Z travellers staying between 8\u201328 nights.\u202f&nbsp;<\/li>\n\n\n\n<li>No Gen X or Baby Boomer travellers reported travel to urban areas over 8 nights.\u202f\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Suburban<\/strong>:\u202f\u202f&nbsp;<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Millennials stay longest in suburban areas\u202f<strong>(32%)<\/strong>\u202ffollowed by Gen Z\u202f<strong>(28%)<\/strong>.\u202f&nbsp;<\/li>\n\n\n\n<li>Trips of between 4\u20137 nights and 8\u201328 nights are much more common for Gen Z travellers than any other age group.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Remote\/ rural:\u202f<\/strong>\u202f&nbsp;<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Approximately double the percentage of Gen Z and Millennial travellers are staying in rural and remote areas between\u202f1\u20133\u202fnights compared to Gen X and Baby Boomers.\u202f&nbsp;<\/li>\n\n\n\n<li>More Gen Z are staying in rural\/remote areas between 4\u20137 nights than any other generation combined.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/eu1.hubs.ly\/H0p7MDT0\" target=\"_blank\" rel=\"noreferrer noopener\">Read Full White Paper<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What type of accommodation are business travellers staying in?<\/h2>\n\n\n\n<p>The next survey question we focused on was the type of accommodation that\u202frespondents stayed in during their stays.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p>When asked, \u2018What type of accommodation do you tend to stay in when travelling for business?\u2019\u202fGen Z and Millennial\u202ftravellers report\u202fstaying\u202fin three-star hotels or below more often than those in the generations above them,\u202fwhich chimes with traditional ideas that more senior employees expect and receive a higher class of accommodation.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p>Sector plays a role\u202fand can override preference,\u202fin that\u202fwhen employees in industries\u202fsuch as construction and engineering\u202ftravel to remote areas where there are few hotels\u202fthey\u202fwill,\u202fof\u202fnecessity,\u202fbe\u202fstaying in\u202fnon-hotel accommodation\u202fsuch as single-family homes.\u202f&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"876\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/types-of-accommodation-generational-split-graph-white-paper.png\" alt=\"A graph showing what type of accommodation each generation chooses to book\" class=\"wp-image-16802 lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/types-of-accommodation-generational-split-graph-white-paper.png 800w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/types-of-accommodation-generational-split-graph-white-paper-274x300.png 274w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/10\/types-of-accommodation-generational-split-graph-white-paper-768x841.png 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/876;\" \/><\/figure>\n\n\n\n<p>Both survey results and interviewees agree that Gen Z has started to favour non-hotel accommodation \u2013 serviced apartments, short-term rentals, and guesthouses or B&amp;Bs \u2013 and even staying with friends and family. These decisions are likely to be driven by considerations around wellbeing.\u202fAs discovered\u202fduring interviews with travel professionals, this preference\u202fis especially true\u202ffor\u202frecent graduates.\u202fThis\u202fhas\u202fpossible\u202fimplications\u202ffor the future as these employees begin to travel\u202fmore and\u202ffavour accommodation other than hotels even in city centres. Will this influence the accommodation choices of other generations?\u202f\u202f&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#f8f4f6\"><em>\u201cYounger travellers want to be able to take their bikes, cook for themselves, and live with work colleagues, especially recent graduates.\u201d\u202f&nbsp;<\/em><br><br><strong>Adam Hickingbotham, Travel Procurement Manager, <a href=\"https:\/\/www.atkinsrealis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AtkinsR\u00e9alis<\/a><\/strong><\/p>\n\n\n\n<p>Another growing trend\u202fnoted by a travel professional not confined to younger travellers is\u202femployees asking\u202fto bring family members on assignment with them\u202f\u2013 the\u202f\u2018blended not extended\u2019 business stay. This\u202fis viewed as a positive\u202fcontribution\u202fto the wellbeing of those employees\u202fwho\u202ftravel on longer-term assignments\u202f\u2013\u202fespecially\u202fwhen\u202fextended travel crosses major holidays. Given what we have learned about\u202fGen Z and Millennials\u202fchoosing their stays based on\u202fwellbeing, this may be a growing trend\u202finfluencing\u202fall generations going forwards.\u202f&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>We hope you have found these insights useful: stay tuned for the next instalment of Situ\u2019s White Paper Insights series.\u202f\u202fDo\u202fget in touch with\u202four Account Management team if you would like\u202fto discuss any aspect of the research study: AccountManagement@staysitu.com\u202f&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">[1] All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,145 adults, of which 554 are working adults who reported taking part in business travel. Fieldwork was undertaken between 27th\u201328th May 2025. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog series will delve further into the findings of the white paper and will also consider some wider questions. It is hoped that these insights will be useful in throwing some light on the evolving needs and preferences of an increasingly multigenerational travelling workforce.\u202f&nbsp; Situ recently published a white paper,\u202fMind the Gap: Generational\u202fanalysis of\u202fthe\u202faccommodation\u202frequirements &#8230; <a title=\"Who stays where \u2013\u202fand for how long? |\u202fMind the Gap White Paper Insights Series\" class=\"read-more\" href=\"https:\/\/www.staysitu.com\/blog\/who-stays-where-and-for-how-long-mind-the-gap-white-paper-insights-series\/\" aria-label=\"Read more about Who stays where \u2013\u202fand for how long? |\u202fMind the Gap White Paper Insights Series\">Read more<\/a><\/p>\n","protected":false},"author":22,"featured_media":16807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,44,48,34,1],"tags":[],"class_list":["post-16790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-situ-news","category-situ-whitepaper","category-travel","category-travel-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who stays where \u2013\u202fand for how long? 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