{"id":16901,"date":"2025-12-05T16:25:41","date_gmt":"2025-12-05T16:25:41","guid":{"rendered":"https:\/\/www.staysitu.com\/blog\/?p=16901"},"modified":"2025-12-08T13:23:18","modified_gmt":"2025-12-08T13:23:18","slug":"asap-conference-2025-stronger-together","status":"publish","type":"post","link":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/","title":{"rendered":"ASAP Conference 2025: Stronger Together\u00a0"},"content":{"rendered":"\n<p>\u2018Stronger Together\u2019 was the theme at this year\u2019s <a href=\"https:\/\/theasap.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Association of Serviced Apartment Providers<\/a> (ASAP) Conference, held once more at Convene in Houndsditch, London.<\/p>\n\n\n\n<p>The day kicked off with a welcome by <a href=\"http:\/\/staysitu.com\">Situ<\/a>\u2019s very own Steph Ellis, Director of Operations, who highlighted how vital it is that the serviced accommodation sector works together at this time to address current policy and economic challenges, as well as celebrating the resilience of the sector.<\/p>\n\n\n\n<p>Following this, friends and colleagues of the late Chair of ASAP, Keith Freeman, talked about their memories of Keith and paid tribute to his dedication to the industry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"592\" height=\"564\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-steph-ellis-welcome-speach-asap-conference-2025.jpg\" alt=\"Steph Ellis from Situ introducing the audience to ASAP\" class=\"wp-image-16903 lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-steph-ellis-welcome-speach-asap-conference-2025.jpg 592w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-steph-ellis-welcome-speach-asap-conference-2025-300x286.jpg 300w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-steph-ellis-welcome-speach-asap-conference-2025-24x24.jpg 24w\" data-sizes=\"(max-width: 592px) 100vw, 592px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 592px; --smush-placeholder-aspect-ratio: 592\/564;\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2018Power in Unity\u2019<\/strong><\/h2>\n\n\n\n<p>Moderated by Stephen Lowy, ASAP\u2019s \u2018State of the Nation\u2019 panel was themed \u2018Power in Unity.\u2019 The panel of industry experts discussed the current landscape and emphasised that by standing together the sector will be able to face any obstacle.<\/p>\n\n\n\n<p>After a welcome coffee break, delegates could choose between two panels: \u2018Building Stronger Teams,\u2019 or \u2018AI in Serviced Accommodation.\u2019<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building Stronger Teams<\/strong><\/h2>\n\n\n\n<p>This was a fascinating panel about knowing your team members, and included Situ\u2019s Director of People, Leah Searle Assoc. CIPD. Discussion ranged from best practice in employee onboarding to support for neurodivergence in the workplace. The role of meaningful benefits and incentives was also deliberated on, and the strengths of having different generations in the workplace.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"480\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/leah-searle-panel-speaker-situ-asap-conference-2025-1.jpg\" alt=\"Speakers on a panel at ASAP, including Situ's Leah Searle\" class=\"wp-image-16910 lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/480;width:563px;height:auto\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/leah-searle-panel-speaker-situ-asap-conference-2025-1.jpg 640w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/leah-searle-panel-speaker-situ-asap-conference-2025-1-300x225.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"668\" height=\"577\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/know-your-employee-asap-conference-2025-2.jpg\" alt=\"A slide emphasising 'Power in Unity' from a panel at ASAP\" class=\"wp-image-16909 lazyload\" style=\"--smush-placeholder-width: 668px; --smush-placeholder-aspect-ratio: 668\/577;width:570px;height:auto\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/know-your-employee-asap-conference-2025-2.jpg 668w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/know-your-employee-asap-conference-2025-2-300x259.jpg 300w\" data-sizes=\"(max-width: 668px) 100vw, 668px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI&nbsp;in Serviced Accommodation&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This exciting panel discussion explored how AI is changing the industry and what might lie ahead, and covered issues such as automated operations, dynamic pricing, and personalised guest experience. Over 90% of attendees at this panel thought that AI was a positive development for the future of the sector.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Regulation Rundown<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This session discussed the policy and regulation landscape for serviced accommodation and launched ASAP\u2019s white paper, \u2018Caught in the Crossfire.\u2019 The discussion included analysis of how lessons learned from existing attempts at regulation in Scotland and Europe can benefit policy making in England. After a lively question and answer session, the panel ended with a call for the sector to come together to help policy makers differentiate between the professional serviced accommodation industry and peer-to-peer short term rentals.<\/p>\n\n\n\n<p>Complementing this session was a lunchtime drop-in session with Keystone Law for anyone wanting to ask more detailed questions.<\/p>\n\n\n\n<p>Over lunch and coffee breaks, conference attendees could also visit a variety of exhibitor stands.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"640\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-stand-asap-conference-2025.jpg\" alt=\"Team Situ at the ASAP Conference\" class=\"wp-image-16911 lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-stand-asap-conference-2025.jpg 480w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-stand-asap-conference-2025-225x300.jpg 225w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Behind the Bookings, Agents Unplugged&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Situ\u2019s Abbie Erdbrink, Head of Partnerships and Guest Experience, took part in this panel, where there was an honest and in-depth discussion about the added value that agents bring to operators.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"480\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/abbie-erdbrink-panel-speaker-situ-asap-conference-2025.jpg\" alt=\"A panel discussion at ASAP, including Situ's Abbie Erdbrink\" class=\"wp-image-16912 lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/abbie-erdbrink-panel-speaker-situ-asap-conference-2025.jpg 640w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/abbie-erdbrink-panel-speaker-situ-asap-conference-2025-300x225.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/480;\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keynote&nbsp;speech<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Next, the \u2018reluctant Futurist\u2019 Rischard Watson gave an exciting take on the future of travel, forecasting that there will soon be many more business travellers in the upper age ranges than ever before, and that the hospitality industry will need to adapt to this in the same way it is adjusting to the preferences younger travellers in Generation Z.<\/p>\n\n\n\n<p>The conference finished with the ASAP Recognition Awards. ASAP\u2019s CEO, James Foice, presented the first ASAP Fellowship to Keith Freeman\u2019s family.<\/p>\n\n\n\n<p>To conclude, James Foice ended with a rallying call for members of the sector to work in unison to help ASAP\u2019s lobbying and policy work over the coming year, and celebrated how the sector really is, \u2018stronger together\u2019.<\/p>\n\n\n\n<p>Thank you, ASAP!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Stronger Together\u2019 was the theme at this year\u2019s Association of Serviced Apartment Providers (ASAP) Conference, held once more at Convene in Houndsditch, London. The day kicked off with a welcome by Situ\u2019s very own Steph Ellis, Director of Operations, who highlighted how vital it is that the serviced accommodation sector works together at this time &#8230; <a title=\"ASAP Conference 2025: Stronger Together\u00a0\" class=\"read-more\" href=\"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/\" aria-label=\"Read more about ASAP Conference 2025: Stronger Together\u00a0\">Read more<\/a><\/p>\n","protected":false},"author":22,"featured_media":16916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASAP Conference 2025: Stronger Together\u00a0 | Situ Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASAP Conference 2025: Stronger Together\u00a0 | Situ Blog\" \/>\n<meta property=\"og:description\" content=\"\u2018Stronger Together\u2019 was the theme at this year\u2019s Association of Serviced Apartment Providers (ASAP) Conference, held once more at Convene in Houndsditch, London. The day kicked off with a welcome by Situ\u2019s very own Steph Ellis, Director of Operations, who highlighted how vital it is that the serviced accommodation sector works together at this time ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/\" \/>\n<meta property=\"og:site_name\" content=\"Situ Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-05T16:25:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T13:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"367\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosie Thapa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosie Thapa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/\"},\"author\":{\"name\":\"Rosie Thapa\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#\\\/schema\\\/person\\\/4427f7126df2728d8cc7ed64100ec8f7\"},\"headline\":\"ASAP Conference 2025: Stronger Together\u00a0\",\"datePublished\":\"2025-12-05T16:25:41+00:00\",\"dateModified\":\"2025-12-08T13:23:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/\"},\"wordCount\":565,\"publisher\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg\",\"articleSection\":[\"Travel News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/\",\"url\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/\",\"name\":\"ASAP Conference 2025: Stronger Together\u00a0 | Situ Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg\",\"datePublished\":\"2025-12-05T16:25:41+00:00\",\"dateModified\":\"2025-12-08T13:23:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg\",\"width\":367,\"height\":360,\"caption\":\"Situ headline sponsor at ASAP Annual Conference 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/asap-conference-2025-stronger-together\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASAP Conference 2025: Stronger Together\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/\",\"name\":\"Situ Blog\",\"description\":\"Serviced Accommodation and Travel Industry News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#organization\",\"name\":\"Situ Blog\",\"url\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped-MicrosoftTeams-image-4.png\",\"contentUrl\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped-MicrosoftTeams-image-4.png\",\"width\":600,\"height\":120,\"caption\":\"Situ Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/#\\\/schema\\\/person\\\/4427f7126df2728d8cc7ed64100ec8f7\",\"name\":\"Rosie Thapa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/rosie-profile-96x96.png\",\"url\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/rosie-profile-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/rosie-profile-96x96.png\",\"caption\":\"Rosie Thapa\"},\"description\":\"As Senior Content Manager at Situ, Rosie oversees content creation across all platforms and distribution channels. With a background as a writer in international development and academia, she assists in the creation and execution of Situ\u2019s communications strategy and advances Situ\u2019s thought leadership through high-level content. Rosie bridges the commercial and creative teams, aligning content with business goals and ensuring Situ's expertise is effectively shared.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rosie-stapleton-thapa-5b367125\\\/\"],\"url\":\"https:\\\/\\\/www.staysitu.com\\\/blog\\\/author\\\/rosie-thapa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASAP Conference 2025: Stronger Together\u00a0 | Situ Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/","og_locale":"en_GB","og_type":"article","og_title":"ASAP Conference 2025: Stronger Together\u00a0 | Situ Blog","og_description":"\u2018Stronger Together\u2019 was the theme at this year\u2019s Association of Serviced Apartment Providers (ASAP) Conference, held once more at Convene in Houndsditch, London. The day kicked off with a welcome by Situ\u2019s very own Steph Ellis, Director of Operations, who highlighted how vital it is that the serviced accommodation sector works together at this time ... Read more","og_url":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/","og_site_name":"Situ Blog","article_published_time":"2025-12-05T16:25:41+00:00","article_modified_time":"2025-12-08T13:23:18+00:00","og_image":[{"width":367,"height":360,"url":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg","type":"image\/jpeg"}],"author":"Rosie Thapa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rosie Thapa","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/#article","isPartOf":{"@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/"},"author":{"name":"Rosie Thapa","@id":"https:\/\/www.staysitu.com\/blog\/#\/schema\/person\/4427f7126df2728d8cc7ed64100ec8f7"},"headline":"ASAP Conference 2025: Stronger Together\u00a0","datePublished":"2025-12-05T16:25:41+00:00","dateModified":"2025-12-08T13:23:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/"},"wordCount":565,"publisher":{"@id":"https:\/\/www.staysitu.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/#primaryimage"},"thumbnailUrl":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg","articleSection":["Travel News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/","url":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/","name":"ASAP Conference 2025: Stronger Together\u00a0 | Situ Blog","isPartOf":{"@id":"https:\/\/www.staysitu.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/#primaryimage"},"image":{"@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/#primaryimage"},"thumbnailUrl":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg","datePublished":"2025-12-05T16:25:41+00:00","dateModified":"2025-12-08T13:23:18+00:00","breadcrumb":{"@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/#primaryimage","url":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg","contentUrl":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/12\/situ-headline-sponsor-at-asap-annual-conference-2025-2.jpg","width":367,"height":360,"caption":"Situ headline sponsor at ASAP Annual Conference 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/www.staysitu.com\/blog\/asap-conference-2025-stronger-together\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.staysitu.com\/blog\/"},{"@type":"ListItem","position":2,"name":"ASAP Conference 2025: Stronger Together\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.staysitu.com\/blog\/#website","url":"https:\/\/www.staysitu.com\/blog\/","name":"Situ Blog","description":"Serviced Accommodation and Travel Industry News","publisher":{"@id":"https:\/\/www.staysitu.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.staysitu.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.staysitu.com\/blog\/#organization","name":"Situ Blog","url":"https:\/\/www.staysitu.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.staysitu.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/10\/cropped-MicrosoftTeams-image-4.png","contentUrl":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/10\/cropped-MicrosoftTeams-image-4.png","width":600,"height":120,"caption":"Situ Blog"},"image":{"@id":"https:\/\/www.staysitu.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.staysitu.com\/blog\/#\/schema\/person\/4427f7126df2728d8cc7ed64100ec8f7","name":"Rosie Thapa","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/01\/rosie-profile-96x96.png","url":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/01\/rosie-profile-96x96.png","contentUrl":"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2025\/01\/rosie-profile-96x96.png","caption":"Rosie Thapa"},"description":"As Senior Content Manager at Situ, Rosie oversees content creation across all platforms and distribution channels. With a background as a writer in international development and academia, she assists in the creation and execution of Situ\u2019s communications strategy and advances Situ\u2019s thought leadership through high-level content. Rosie bridges the commercial and creative teams, aligning content with business goals and ensuring Situ's expertise is effectively shared.","sameAs":["https:\/\/www.linkedin.com\/in\/rosie-stapleton-thapa-5b367125\/"],"url":"https:\/\/www.staysitu.com\/blog\/author\/rosie-thapa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/posts\/16901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/comments?post=16901"}],"version-history":[{"count":12,"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/posts\/16901\/revisions"}],"predecessor-version":[{"id":16937,"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/posts\/16901\/revisions\/16937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/media\/16916"}],"wp:attachment":[{"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/media?parent=16901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/categories?post=16901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staysitu.com\/blog\/wp-json\/wp\/v2\/tags?post=16901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}