{"id":6382,"date":"2021-11-03T01:11:00","date_gmt":"2021-11-03T01:11:00","guid":{"rendered":"https:\/\/situ-blog.sitlabs.co.uk\/?p=6382"},"modified":"2024-03-14T14:44:32","modified_gmt":"2024-03-14T14:44:32","slug":"our-booking-brilliant-future","status":"publish","type":"post","link":"https:\/\/www.staysitu.com\/blog\/our-booking-brilliant-future\/","title":{"rendered":"Our Booking Brilliant Future"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#ea5c48\" class=\"has-inline-color\">Hello world<\/span><\/strong><\/h2>\n\n\n\n<p>Today we are launching our new Situ brand \u2013 as you can see its bold, vibrant, warm and a little bit playful.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"235\" data-src=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/11\/MicrosoftTeams-image-58-1024x235.png\" alt=\"Situ connected by people midnight on pink\" class=\"wp-image-6412 lazyload\" data-srcset=\"https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/11\/MicrosoftTeams-image-58-1024x235.png 1024w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/11\/MicrosoftTeams-image-58-300x69.png 300w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/11\/MicrosoftTeams-image-58-768x176.png 768w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/11\/MicrosoftTeams-image-58-1536x352.png 1536w, https:\/\/www.staysitu.com\/blog\/wp-content\/uploads\/2021\/11\/MicrosoftTeams-image-58-2048x470.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/235;\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#ea5c48\"><strong>Why?&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"has-text-color\" style=\"color:#221734\">We have quietly been going about our business for some ten years focusing on our purpose\u00a0<strong>\u201cto make booking serviced accommodation effortless\u201d<\/strong>.\u00a0 Along the way we have bought together an amazing team of friendly smart industry experts (over 60 of us now). \u00a0Established an incredible global supply chain of serviced accommodation operators spanning over 116 countries offering in excess of 250,000 apartments.\u00a0 Built some amazing tech that provides innovative and versatile ways that companies and organisations can use to ease the process of booking and managing their global accommodation and corporate housing needs. \u00a0<\/p>\n\n\n\n<p>We have grown and keep growing. We have won clients, awards and accolades. We have built a slide in our HQ (yes, really\u2026). &nbsp;We have electric cars and solar panels. We champion standards and accreditation across the serviced apartment industry \u2013 working with partners such as <a href=\"https:\/\/theasap.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASAP<\/a>, <a href=\"https:\/\/www.greengage.solutions\/accreditation-for-serviced-apartments\" target=\"_blank\" rel=\"noreferrer noopener\">Greengage Travel &amp; Event Solutions<\/a>, <a href=\"https:\/\/www.i-prac.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">I-PRAC<\/a>, <a href=\"https:\/\/isaap.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">ISAAP<\/a> and <a href=\"https:\/\/www.qit.uk.com\/situ\/situ.html\" target=\"_blank\" rel=\"noreferrer noopener\">Quality in Tourism<\/a>. We make Christmas videos and raise money for worthy charities. &nbsp;We have an office and team in Benelux. &nbsp;We have survived a global pandemic \u2013 in fact, more than survived, we are busier than ever\u2026<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#ea5c48\">\u2026but ssshhh <\/h4>\n\n\n\n<p>Apparently, it\u2019s all been a bit of a secret \u2026. &nbsp;We haven\u2019t been that great at broadcasting our talents, our innovations and high, high standards of customer service.&nbsp; Our clients, suppliers and partners tell us that they love working with us and that they think we are quite brilliant.&nbsp;<\/p>\n\n\n\n<p>So \u2013 we have taken that on board and here we are louder, bolder and brighter \u2013 with a new look and feel that we believe reflects who we truly are. &nbsp;&nbsp;A business that never forgets its hospitality roots, a business that develops and creates industry-leading tech, a business that puts people front and centre, a business that honestly genuinely gives a care.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#ea5c48\"><strong>Why now you might ask?&nbsp;&nbsp;<\/strong><\/h4>\n\n\n\n<p>The time was just right, emerging from all the global pandemic had thrown at us we pressed our \u201creset\u201d button and brought in our great friends <a href=\"https:\/\/www.mrbandfriends.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mr B &amp; Friends<\/a> to help us really articulate who we are and how we want to be seen.&nbsp; And, we are rather proud of the result, which is not just a shiny bright palette of new colours, logos and images \u2013 but a brand that is anchored and built around our core purpose, our culture, beliefs and values.&nbsp; If we wanted to sum it all up \u2013 we\u2019d pop it in a letter like this:<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ea5c48\"><strong>An open letter to our clients, customers, suppliers and partners<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There are nearly 8 billion people on the planet, but to Situ the only one that matters is you.<\/p>\n\n\n\n<p>Sure, we\u2019ve got great technology that makes finding and booking serviced accommodation effortless, but you would expect that.<\/p>\n\n\n\n<p>What\u2019s unexpected is the magic from the Situ team.&nbsp; Got an impossible last-minute requirement? Easy peasy. Somebody let you down? We won\u2019t?<\/p>\n\n\n\n<p>I can\u2019t get through to a person said no one ever.<\/p>\n\n\n\n<p>They say familiarity breeds contempt, we say it builds strong connections, something we do all day every day.<\/p>\n\n\n\n<p>Connecting the dots to make the world of serviced apartments and corporate housing a breeze. We never forget the human element.&nbsp; That\u2019s what makes us different.<\/p>\n\n\n\n<p>So, wherever you need to send people in the world, with Situ they will be connected by people.<\/p>\n\n\n\n<p>What do you think?&nbsp; Do let us know<\/p>\n\n\n\n<p>Phil and the Situ team<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Situ - Open letter to the world\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/_C8ClLNphWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hello world Today we are launching our new Situ brand \u2013 as you can see its bold, vibrant, warm and a little bit playful. Why?&nbsp; We have quietly been going about our business for some ten years focusing on our purpose\u00a0\u201cto make booking serviced accommodation effortless\u201d.\u00a0 Along the way we have bought together an amazing &#8230; <a title=\"Our Booking Brilliant Future\" class=\"read-more\" href=\"https:\/\/www.staysitu.com\/blog\/our-booking-brilliant-future\/\" aria-label=\"Read more about Our Booking Brilliant Future\">Read more<\/a><\/p>\n","protected":false},"author":12,"featured_media":6513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booking Brilliant Rebrands | Situ\u2019s Serviced Apartments<\/title>\n<meta name=\"description\" content=\"Read here about reasons behind Situ&#039;s new look and how the update brand fits company&#039;s values. 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