We’re delighted to share that Abbie Erdbrink, Situ’s Head of Partnerships and Guest Experience, has been named the ‘Rising Star’ winner at the Business Travel People Awards 2026.
The Business Travel People Awards celebrate the individuals and teams whose talent, dedication and achievements are helping to shape the business travel industry. For Abbie, the award marks an exciting milestone and recognises the impact she has made both at Situ and within the wider business travel and extended stay sector.
Making an impact at Situ
Since joining Situ, Abbie has played a key role in developing how we support our guests, work with our partners and bring our teams together.
One of her most significant achievements has been building Situ’s Guest Care function from the ground up, creating a dedicated approach to supporting guests and strengthening the experience we provide throughout their stay.
Her role has continued to evolve alongside the business, with Abbie going on to bring Guest Experience and Partner Management together under a shared strategic vision.
By connecting these two important areas, Abbie has helped create greater collaboration between our teams and partners, with a common goal: delivering the best possible experience for our guests and clients.
Her ability to turn ideas into action, challenge established ways of working and bring people with her has made a lasting impact across Situ.
A people-first approach
While Abbie’s achievements speak for themselves, it’s the way she approaches her work that has made her such an important part of Situ.
Collaboration sits at the heart of her leadership style. Whether she’s working with colleagues across the business, strengthening relationships with our global partner network or supporting the development of those around her, Abbie brings energy, openness and a genuine desire to keep improving.
She has also become an increasingly active voice within the wider business travel and extended stay community, sharing her experience and bringing fresh perspectives to industry conversations.
Winning the Rising Star award is fantastic recognition of that contribution – and of the journey still ahead.
“It was a wonderful reminder of how much we can achieve when we support, encourage and champion each other.”
Abbie Erdbrink, Head of Partnerships and Guest Experience at Situ, says,
“Recognition like this means a huge amount, particularly because it comes from an industry and community that I’m so passionate about being part of. What made the night even more special was being surrounded by so many brilliant people who genuinely care about what they do. It was a wonderful reminder of how much we can achieve when we support, encourage and champion each other.”
Situ was also proud to sponsor this year’s Business Travel People Awards, where James Connell, Director of Client Success, had the pleasure of presenting the ‘Business Travel Team of the Year’ award to the deserving winners.
Celebrating our ‘Rising Star’
At Situ, we believe our people are central to the experience we create – for our guests, our clients and our partners.
That’s why seeing Abbie’s contribution recognised by the wider business travel industry is such a proud moment for all of us.
From building new functions and developing teams to strengthening partnerships and helping shape our approach to guest experience, Abbie has already achieved a great deal – and as a ‘Rising Star’, this is only the beginning.
Congratulations, Abbie, on an incredibly well-deserved achievement. We’re very proud to have you as part of Situ.
