Code Of Conduct

Code of Conduct

1. Introduction

Founded by Phil Stapleton in 2008 with a vision to offer an alternative to hotels, today SITU is a global serviced accommodation business focusing on delivering a blended booking experience, through the perfect combination of people, product and technology.

Since SITU began, we have believed that it is the responsibility of this company to conduct ourselves in such a way that will not only help us to achieve our vision ‘to revolutionise how serviced accommodation is booked’, but to also consider the impact that this company has on anyone that we encounter, whether they are part of the SITU family or not.

We are aware of the importance of various stakeholders putting their trust in us, as it sustains our long-term strengths and growth.  We want all our clients to experience and trust the dedicated personal service provided by our skilled professionals in our field of expertise. We want to serve with the highest standards of integrity, behaviour & honesty. We also want our SITU family members to feel confident that they are working in a safe, rewarding and fulfilling environment, whilst driving in the same direction to achieve our purpose of 'making finding and booking serviced accommodation effortless'.

As a family we have all created, believe and live our core values of passion, integrity and ambition. They keep us grounded when the going gets tough and remind us of our humble beginnings and who we aspire to be. 

This Code of Conduct reflects how we should all think, behave and feel in our business activities. This is based on our core values of:

  • PASSION – We work with passion. This shines through in every aspect of our business from sourcing and booking accommodation through to developing technology and looking after our customers and clients. We are also pragmatic and understand the need to temper our passion with a calm and thoughtful approach.
  • INTEGRITY – We act with integrity in everything we do. Our guiding principles of respect, fairness, empathy and honesty steer our everyday interactions. They are our constants, which we and our clients can depend on in an often busy and chaotic world. 
  • AMBITION – We have boundless ambition to constantly find new and better ways to evolve the business. To better serve our stakeholders (customers and clients, suppliers and our team) through listening, learning and continual improvement.

We pride ourselves on the reputation that we have created within the industry and understand that this is affected by the actions of every member of the SITU family.  We also believe that our reputation comes from our corporate social responsibility, which we are fully committed to. We encourage customers, clients, suppliers and stakeholders to act with the same level of commitment as we do.

Our Code of Conduct has been devised to guide all members of the SITU family and stakeholders on how to behave and tackle whatever situation they may find themselves. This Code commits us to:

  • Conduct ourselves in an ethical, honest and integral manner.
  • To treat everyone fairly and with respect.
  • Acting in a socially responsible manner.
  • Create positive business relationships.
  • Uphold our reputation with good and fair service.

2. Objective

The ultimate objective of this Code of Conduct is to provide an ethical and behavioural guide which should govern SITU’s activities. It forms the framework of all SITU family members’ internal and external interactions. The objective and purpose of this Code of Conduct are to:

  • Communicate to SITU family members the guidelines which we expect our business to be conducted.
  • Provide consistency in our approval of all operations and business activities
  • Promote open and honest conduct including fair and ethical dealing
  • Promote compliance with applicable laws and regulations
  • Ensure the protection of the company’s legitimate business interests

This Code of Conduct is intended to be an ethical guide in which we operate and is not a comprehensive description of the quality of SITU’s professional and personal behaviour. This Code of Conduct complements our company policies contained with the SITU Staff Handbook.

The entirety of the SITU family, at all levels, are expected to be familiar and adhere to the principles contained within this Code of Conduct.

3. SITU’s Principals

We believe that our reputation is built and maintained by the high standards that we keep, whether that's expressed through our mission, purpose or culture. This section details the principals that all members of the SITU family and partners follow.

Professional Behaviour & Conduct

SITU family members are expected to be trustworthy and to conduct themselves reasonably at all times as representatives of the company.  Our family members must treat colleagues and others with dignity and respect.  We take appropriate steps to ensure that no-one suffers abuse, bullying or harassment and take all allegations of these practices seriously and address them promptly. Together, we want to support and nurture our SITU family, thus empowering our team to deliver unforgettable service.

Fair Business Practices

We believe that achieving our mission, vision and purpose, whilst also being at the forefront of the serviced apartment industry can be done through fair business practices, prohibiting any unethical or illegal practices that could provide a competitive advantage. All SITU family members should be fair with all our clients, suppliers, competitors and other SITU family members. We do not practice, tolerate or appreciate manipulation, misrepresentation, concealment, harassment, abuse or any other form of unfair practice.


We understand the importance of the information that we hold, across everyone involved within our business activities. We take the handling of this information very seriously and take all steps possible to ensure that it is handled in a confidential and secure manner, in line with relevant laws. The SITU family are aware of their responsibility when handling information, courtesy of ongoing training.

Anti-Bribery and Corruption

It is our responsibility to conduct all our business in an honest and ethical manner, complying with all applicable regulations relating to anti-bribery and corruption. We take a zero-tolerance approach to bribery and corruption. We commit to acting professionally, fairly and with integrity in all our business dealings and relationships wherever we operate, enforcing effective systems to counter bribery. SITU family members should not accept or offer gifts, bribes or anything with a financial value which would result in a business gain.

Equal Opportunity and Diversity

We, as a family, value promoting equal opportunities within the SITU family. We have created a workplace in which individuals can be themselves, make the best use of their skills and are free from discrimination or harassment, where all decisions are based solely on merit. These principles also apply to how SITU family members treat visitors, our clients and customers, and stakeholders.


SITU supports the UK Government’s objective to eradicate modern slavery and human trafficking. We take a robust approach to achieve this. We undertake due diligence on our global suppliers to ensure that they also adhere to this principle.  SITU also looks to all organisations that we engage with to influence their global supply chains by improving transparency and accountability in this area.

Environmental Impact

We understand that all business practices have an impact on the environment around us and we are committed to acting responsibly towards lowering the impact that we have. We actively promote recycling and reuse, energy efficiency, and educate about environmental issues inside and outside the workplace.

We also take care of the environment when conducting our business and when travelling is required we do so via our electric company cars and if not possible, we opt for the most environmentally friendly option.

Social Responsibility

As a company, we place value on supporting worthy causes and the community.  We actively promote that members of our family take personal steps to contribute.

4. Non-Compliance with SITU’s Principles

We aim to maintain the principles of this Code of Conduct and any business activities, behaviours or practices by the SITU team. Any actions that do not adhere to these principles will not be tolerated and will result in disciplinary proceedings, which could ultimately lead to dismissal.

SITU maintains a family-like culture of openness and integrity where anyone is encouraged to report any concerns about activity or behaviour that is not in line with this Code of Conduct, relevant law or regulation. SITU family members should report these concerns to their Line Manager or a member of the SITU People team.

SITU’s whistle-blowing procedure ensures that there is protection and support in place for anyone, in good faith, that has raised a concern. We vow that no one will suffer detrimental treatment, retaliation or threatening behaviour.

5. Review Cycle

This SITU Code of Conduct will be reviewed as it is deemed appropriate, but at least yearly to ensure continuing relevance and applicability.


We are the SITU family. cohesive, filled with a range of personalities we all pull in the same direction. We love working hard and playing hard and our sense of fun is part of who we are

Some would say we are excitable and dynamic, but you can call us SITU.