Chapter Nine: The Milestone | The Xenia Story

Tamara Edgar

General, Industry News, Situ News

Teal outline of a lightbulb, captioned with 'The milestone'

Every great transformation starts from within. Before a company can change an industry, it must first refine itself. Before a vision can scale, it must prove itself.

That’s why Xenia’s journey didn’t start with expansion – it started with precision. The first milestone was the launch of Xenia’s Minimum Viable Product (MVP) – a foundational step, not just to build technology, but to build the future of how bookings happen.

An MVP is not the final product; it is the first proof of concept. A working version that demonstrates real impact, refines processes, and sets the stage for something bigger. And the impact was immediate.

We didn’t begin by rolling it out to the world. We began at home, within Situ. We built Xenia to first enhance our own operations – cleaning house, streamlining workflows, and preparing to scale. Because transformation doesn’t start at the edges – it starts at the core.

The results weren’t just incremental improvements; they were a fundamental shift in the way we operate. A leap forward. A tangible demonstration of what happens when innovation meets execution.

  • More than halved the time to quote – reducing friction, enabling faster decisions, and giving clients the speed they need to act with confidence.
  • Expanded diversity, quality, and volume of properties in non-urban locations – ensuring that wherever a traveller needs to be, the right accommodation is there.
  • Enriched data for better search & compatibility matching – making the process of finding the right property not just faster, but smarter.
  • Overhauled communication – ensuring clarity and simplicity in every interaction, from the moment of booking to check-in, for both bookers and guests.

This wasn’t just about efficiency – it was about redefining the booking experience from the ground up. It was about proving that the complex could be made simple, that technology could do more than just support operations – it could elevate them.

The MVP was more than a launch – it was a signal. A statement that Xenia isn’t just another system. It is the infrastructure on which the future of serviced accommodation will be built.

And this is only the beginning. A proof of Xenia’s power, a foundation built for scale. What started as an internal revolution is now set to expand beyond Situ, to transform the entire serviced accommodation industry.

A milestone is not the finish line. It’s a marker on the journey – a glimpse of what’s coming next. And for Xenia, the journey has only just begun.

Tamara Edgar

Head of Marketing at Situ