Chapter One: The Beginning | The Xenia Story

Tamara Edgar

General, Industry News, Situ News

Teal outline of an open door, captioned with 'The beginning'

It started with an idea. As many things often do. But this time, something was different. This idea didn’t just seek to create another corporate booking platform – it made us pause and reflect on what hospitality truly means. As we open doors to thousands of people around the world each month, how do we ensure a warm welcome?

For centuries, hospitality was built on trust. A handshake. A shared meal. An unspoken connection between host and guest. Then, technology took over. But did it make things better? Or did we lose something along the way?

Meet Xenia – Situ’s enterprise-grade technology platform, designed to make finding and booking serviced accommodation effortless.

Where does the name come from? Here’s an interesting story.

The ancient Greeks revered the concept of ‘Xenia’ – hospitality beyond obligation, an unbreakable bond between host and guest. It was more than a custom; it was sacred. Every citizen was bound by this principle, for at any moment, Zeus himself could be disguised as a traveller, testing their devotion to Xenia. It was a ritual – built on the idea of opening doors and giving a traveller a home away from home and forging connections between strangers, transforming them into something more.

When we heard this story, the decision was clear. Xenia had to be the foundation of our platform. For a company built on the idea of human connections and warm interactions, Xenia was a match made in Olympios. Just as the Greeks honoured their guests, we ensure that each traveller who steps into our world experiences hospitality at its finest.

It started with an idea, but it became so much more. More than a tool for booking, more than a platform to elevate industry standards – it became our purpose. Our way of making the experience effortless. Our way of redefining what it means to arrive.

Our way of saying, welcome.

Chapter Two: The Architect >

Tamara Edgar

Head of Marketing at Situ